Let’s set the scene: HUB International – an insurance brokerage heavyweight with $4.8 billion in revenue and enough office locations to need a GPS – needed to go digital.
But not just “we have a mobile app” digital. They needed “launch-four-new-products-across-multiple-lines-of-business-integrated-with-everything-and-delivered-yesterday” digital.
So they called the Combined Ratio Solutions (CRS) Rebels Ops.
We weren’t just another dev shop. We were the ones who could actually translate insurance complexity into code without breaking budgets, timelines, or spirits. HUB handed us the keys to VIU by HUB, their shiny new consumer insurance brand, and said, “Make it sing.” So we did.
We built. We integrated. We launched. Fast. Clean. Scalable. Sexy (for software, anyway). VIU by HUB came back for more. Why? Because we don’t just deliver. We partner. We adapt. We actually get insurance. And yes, we make it all look easy.
VIU by HUB is their digital-forward, consumer-first insurance marketplace focused on embedded and personal lines. Think Amazon Prime meets renters insurance, but with more acronyms and less cardboard.
VIU wasn’t playing small. They wanted:
They needed someone who could juggle flaming chainsaws while smiling.
Oct 2022 – Jan 2023
Front/back-end dev, API integration, QA
Jan – Mar 2023
Full-stack dev, payment platform, UX
Dec 2023 – Mar 2024
Front/back-end dev, BackNine integration
Jan – Jun 2025
Custom API to funnel Salesforce leads to digital distribution platform
It’s all modular, flexible, and built like a Lego Death Star – powerful and hard to break.
Product Launched
4 across personal & commercial lines
Delivery Speed
2–4 months per product (yes, really)
Cost Efficiency
On-budget. Minimal rework. CFOs rejoice.
Team Integration
Slack + Jira + standups (we’re basically roommates)
Strategic Value
Supported partnerships with Forbes Advisor & embedded channels
“CRS’s Rebel Ops ability to move fast with quality while integrating seamlessly with our internal squads was critical. Their deep understanding of insurance accelerated our timeline and eliminated friction.”
— Shandrilya Lewis, Digital Execution Leader, HUB International
“We launched multiple products with CRS’s Rebel Ops help that directly supported a $1.6B investment milestone. That level of partnership is rare.”
— Shaun Hochradel, Operations & Growth, HUB International
Start with a pilot. 90 days. MVP. See what happens.
Pick partners fluent in “insurance” – not just “JavaScript.”
Build squads, not silos. Your best partners feel like your own team.
We’re your unfair advantage – fast, flexible, insurance-smart, and integration-savvy. If you’re a CIO, Head of Ops, or IT leader who wants results, we’ll deliver. And we’ll even make you look good doing it.
We’ve got the experts—whether it’s seamless implementation, no-drama integrations, custom builds that actually work, or support that doesn’t ghost you.
Because Seeing is Believing (and Way More Fun than Guessing).
Are you ready to ditch the outdated, overpriced, and overcomplicated? Call us today to get a look under the hood — because different, disruptive, and smarter starts now!
Call Us: 866.658.9099
