Let’s set the stage. VIU by HUB, a HUB International company – one of the largest insurance brokers in the world – wanted to expand its digital portfolio to meet growing consumer demand. But this wasn’t about “just build an app.” They needed launch-four-new-products-across-multiple-lines-integrated-with-everything-and-delivered-yesterday digital.
So, they teamed up with the Combined Ratio Solutions (CRS) Rebel Ops.
From day one, it was a joint mission. CRS worked alongside VIU by HUB’s internal squads—pairing insurance-first engineering expertise with VIU by HUB’s customer insights. Together, we accelerated product launches, streamlined integrations, and delivered capabilities that helped close the protection gap for VIU by HUB’s customers.
The results? Multiple products to market faster than benchmarks, scalable solutions across lines of business, and a consumer experience that set VIU by HUB apart.
This wasn’t vendor vs. client. It was two teams building momentum—combining vision and execution to deliver digital that works, lasts, and looks good doing it.
VIU by HUB is a digital-forward, consumer-first embeddable insurance marketplace focused on personal lines. Think Amazon Prime meets personal insurance, but with more acronyms and less cardboard.
HUB International is a leading full-service global insurance broker and financial services firm.
VIU by HUB wasn’t playing small. They wanted:
B2C and B2B2C digital products launched across renters, condo, term life, and additional capabilities.
They needed someone who could juggle flaming chainsaws while smiling.
Oct 2022 – Jan 2023
Front/back-end dev, API integration, QA
Jan – Mar 2023
Full-stack dev, payment platform, UX
Dec 2023 – Mar 2024
Front/back-end dev, BackNine integration
Jan – Jun 2025
Custom API to funnel Salesforce leads to digital distribution platform
It’s all modular, flexible, and built like a Lego Death Star – powerful and hard to break.
Product Launched
4 across personal & commercial lines
Delivery Speed
2–4 months per product (yes, really)
Cost Efficiency
On-budget. Minimal rework. CFOs rejoice.
Team Integration
Slack + Jira + standups (we’re basically roommates)
Strategic Value
Supported key strategic partnerships & embedded channels
“CRS’s Rebel Ops ability to move fast with quality while integrating seamlessly with our internal squads was critical. Their deep understanding of insurance accelerated our timeline and eliminated friction.”
—SVP, Product Development, VIU by HUB
“We launched multiple products with CRS’s Rebel Ops support that helped advance VIU’s growth. That level of partnership is rare.”
—SVP, Strategic Execution, VIU by HUB
We’re your unfair advantage – fast, flexible, insurance-smart, and integration-savvy. If you’re a CIO, Head of Ops, or IT leader who wants results, we’ll deliver. And we’ll even make you look good doing it.
We’ve got the experts—whether it’s seamless implementation, no-drama integrations, custom builds that actually work, or support that doesn’t ghost you.
